SOLUTIONS
Data Analytics & Reporting
About the Service
Advanced analytics services to measure performance, uncover insights, and continuously improve strategies.
Performance Measurement
Track key metrics to evaluate the success of your marketing and sales initiatives.
Actionable Insights
Uncover trends and behaviors to make data-driven decisions that fuel growth.
Optimization Opportunities
Identify areas for improvement to refine campaigns and maximize ROI.
Custom Dashboards
Access real-time, easy-to-understand reports tailored to your business needs.
What We Do
Comprehensive Data Audits
Evaluate your current performance metrics and data collection processes to identify gaps.
Custom KPI Tracking
Define and monitor metrics that align with your business goals for better decision-making.
Attribution Modeling
Understand the channels and touchpoints driving conversions to optimize your marketing mix.
Real-Time Reporting Dashboards
Deliver clear, visually intuitive dashboards for a complete overview of your marketing performance.
...and much more!
Predictive Analytics
Use advanced modeling to anticipate trends and proactively adjust strategies for future success.
Ongoing Strategy Refinement
Continuously analyze performance to make data-driven tweaks and improve outcomes over time.
...and much more!
One of our projects
40%
improvement in campaign ROI and 30% reduction in cost-per-lead within 6 months
"OptimaB2B's analytics transformed how we view performance.
Their insights helped us focus on strategies that work, driving measurable results across all campaigns."
For a B2B technology provider, we implemented a custom analytics dashboard, identified underperforming channels, and refined targeting strategies.
This approach reduced acquisition costs while increasing the volume and quality of leads.
Your Benefits
Clear Performance Insights
Gain visibility into your marketing and sales efforts to understand what’s working and why.
Informed Decision-Making
Base your strategies on reliable data and insights, not guesswork.
Improved ROI
Continuously refine campaigns to maximize returns on every marketing dollar spent.
Proactive Strategy Adjustment
Leverage predictive analytics to stay ahead of trends and market shifts.
